Trailer Conventions

TRAILER CONVENTIONS

Within Teaser trailers there are multiple codes and conventions highlighting the genre. Typically the audience is presented with:

• Fast cutting
• Every shot should be there for a reason
• A range of camera and visual styles
• Focus on key characters and dramatic high points
• Break in continuity
• Close ups
• Special effects
• Captions
• Release date
• Voice over
• Soundtrack  

Trailers tend to be the length of one minute to two. Whereas teaser trailers are only up to one minute long, hence the name, 'teaser'. Before creating my teaser trailer i have looked at three existing Thriller teaser trailers and analysed there structure and conventions.

      TAKEN

 Fast cutting:  Fast cutting is an editing technique which consists of several consecutive shots of a brief duration, it is usually always present within any teaser trailer. It has been used within the Taken teaser trailer and is used to convey urgency, that being of the father (main character) in desperation to find his daughter, to convey chaos, energy, importance and build suspense convincing the audience to watch the film. Fast cutting tends to appear mid-way through the trailer and evidently appears at 0:18 seconds within the above trailer. This is following the convention of the three part structure. Below is a small diagram explaining the three part structure:

 Within the trailer there is a lot of use of fast cutting almost from the very beginning. The trailer does not particularly start of slow. As the pace continues to increase we reach the peak (point 2 of the 3 part structure). After the father is confronted with the situation of his daughter being kidnapped the pace quickens and we witness a series of 18 fast cut shots within the space of only 13 seconds. These fast cut shots are crucial as they build the suspense and tension and illustrate the best part of the narrative/plot. It is arguable that fast cutting is not necessarily needed for the shots to illiterate the story in a successful manner however the pace heightens the seriousness of the situation and fits to the genre. It also helps to convey the feelings of the father, he has very little time to spare in terms of finding his daughter before its too late, therefore a lot has to be achieved in a very little amount of time. This being the fathers mission but also the teaser trailers mission. Fast cutting is an excellent technique to build suspense, show all the crucial shots eg. setting, outline of the plot, and create a sense of urgency.

Every shot there for a reason:

Within trailers every shot is there for a reason. Shots that do not convey any information or emotional response are a waste of time as teaser trailers are very short and are there too, surprisingly, 'tease' the audience. Therefore including shots of the film that are of no significance do not tease the audience nor do they engage and excite the audience. Within the trailer all of the shots used convey either tension, the narrative/setting and/or curiosity. For example this shot used conveys the main part of the narrative, the kidnapping.

Whereas other shots convey the setting (0.07), the plot (0.13), the main character  (0.14) and the action. for example i have provided some shots below along with their purpose.

 



A range of camera styles:
 In the visual arts, style refers to the aspects of the visual appearance of a work of art. Throughout this teaser trailer the camera style remains classical, steady, narrative filming. There are multiple visual elements portrayed in different ways through the use of camera angles. For example there is the use of point of view shots, the man being interrogated is shown through his point of view of the main character speaking with a weapon in hand. There is also use of over the shoulder shots, fast cutting, jump shots, establishing shots, long shots and close ups. The use of close ups allows the viewer to familiarise with the character and the characters emotions. By using so many different visual elements it allows the trailer to seem more intriguing and exciting. It also helps to disorientate the audience as once gained their bearings the angle changes. By disorienting the audience it creates an element of thrill and suspense, making the film seem a more appealing watch. we arev also presented with
 flickering of lighting at around about 43 seconds. This visual element is used for several reasons. One being that it adds an eerie and thrilling feel to the trailer, it indicates danger. However if analysed more deeply one can say it can be used in a foreboding manner. The light flickering could be a representation of the father running out of time in finding his daughter, it could also represent the tiny bit of information of his daughters whereabouts which he has. There is not much light on her location hence the interrogation that we witness. Towards the end of the trailer again we have a visual element of almost a slowed down flickering shot of the father again, here the music is softened also. This visual element helps to portray that the father is lost in some way and is, again, almost running out of time. The flickering could be seen as a representation of the daughter slowly flickering away, almost out of his life. However if not looking in to the visual elements too deeply it can be suggested that they are used to help add some more tension to the trailer and to also break up the continuous scenes. Another visual element which is very hard to notice is the flickering of the '20th century fox' caption. By changing the background images we can notice a quick change, by doing this the tension is intensified. All of these are typical visual elements.

A focus of dramatic high points/ key character traits:
Within the trailer there are multiple shots used to illustrate both dramatic high points and familiarise with the characters. From this one minute of footage a lot can be abstracted and obtained. We learn through camera angles and dialogue that the father is very serious about getting his daughter back and clearly has the knowledge and skills to do so, we learn that he is ruthless when it comes to protecting his own family, notably he is a family man and we learn that nothing will stop him. There is a multiple use of close ups on the fathers face to show his expression of concentration. By showing levels of concentration rather than panic, like we witness of the mothers, indicates that the father is able to control his emotions and is clearly focusing on a way to get his daughter back.

Throughout the trailer we learn that the father has traits of some form of FBI and/or bodyguard. We witness that he is capable of using a gun and that he is capable of fighting. These are key traits, which are vital within the film, of the character.

Within the trailer there is also a lot of focus on high points

that occur during the film. These high points are included
within the teaser trailer to help promote the film as thrilling and suspenseful but to also illustrate the plot of the film. The most dramatic point would be where we are presented with his daughter hiding under the bed and being pulled from her ankles by her abductor. We are also represented with multiple dramatic high points within the second part of the 3 part structure. We witness explosions, car chases, interrogation and so on. These narratives are all typical of thrillers and also typical dramatic high points for thrillers. Focus on these high points help to explain the narrative and highlight the genre of the film. Below is a selection of images of the dramatic high points that are included within the Taken teaser trailer.





 Break with continuity:

The term continuity means a state of stability and consistence with the absence of disruption. Typically in trailers there is a break with continuity as we, the audience, are only being shown snippets of the film and not the whole film. The most interesting and informative scenes are shown to help sell the film Scenes are shown out of sequence to convey the plot but to not give too much of the story away. For example we are not presented with the ending of the narrative. Is the father and daughter reunited? Another typical convention within a trailer is where continuity is broke by showing one part of a scene then jumping to another then reverting back to the first scene, almost like a shot-reverse-shot in theory.Continuity is important within the main film but acceptable within a trailer. Within this trailer continuity is broke in both the ways that i have explained. below is an example of the shot reverse shot i explained:

The scene of the man running is not continuous, it is broken up with his wife crying in between.

 Heavy emphasis on close-ups:

There is always use of close ups in trailers as they are used to help convey not only the characters emotions and to help familiarise the audience with the main characters but to also emphasis the genre of the film. For example a close up of a worried person implies horror/thriller whereas a smiling person could portray comedy. Within Taken there is use of close ups on the fathers face to show his look of concentration and worry:

We are also presented with a close up of his daughters face when under the bed. The image is very quick and edited in black and white. This is done to add a more thrilling feel to the trailer and make the scene flash very quickly. The close up shows her facial expression of confusion and anxiety:



 

Below we are also shown a close up of the daughters face. This close up helps to show that the daughter is intoxicated and clearly under threat:

Furthermore another close up is shown of the abductors mouth when speaking and of his face when presented with fear of his own life. The close up of his mouth as he speaks shows a curled lip, a sign of viscous, unfriendly intention in the words he speaks. By using this close up it allows us to focus on literally the words the man speaks and nothing else, it also implies that the identity of the man is still a mystery as the rest of his face is missing. This is an excellent use of a close up for a thriller. The other close up of the mans face when his being is threatened helps to convey his emotion of fear and tension.

 Close ups are used excessively within trailers to emphasis key characters and key points. It is a very good way in expressing emotion and vital pieces of information. 

Special effects:
Special effects are used within trailers to help enhance certain scenes, make scenes seem more realistic and more intriguing. First there is the use of editing shots as i have previously mentioned. There is the changing of colour to black and white to make the scene flash. This is a special effect and helps to add a thrill factor to the trailer. The quick flash isn't very long but allows the trailer to seem more action packed and thrilling. Also previously mentioned is the flashing of that father at

around 47 seconds. This effect is used to slow down the pace due to it being near the end of the trailer it also illustrates the father almost losing that glimmer of hope he started off with. Another special effect included in this trailer is an explosion.The explosion has been enhanced through special effects and seems much more realistic and fatal. Using special effects helps to intrigue the audience as things seem much more realistic. Realism is what helps to make the film so interesting.

Captions:
Within this trailer there is no use of captions as the story is illistrated through use of dialogue and camera shots.

Release date:
Usually within teaser trailers the release date is not included and if so then an exact date is not given, mayne the month or year but not the exact date. This is usually due to the teaser trailer being the trailer before the official full length trailer. Also the release date is usually not chosen by the time the teaser trailer is put together however there is one included on this trailer. Right at the end we are presented with the title 'September 19'. The release date is written in the same font as the title allowing the trailer to be very sharp.

Soundtrack:

 The term soundtrack means everything that we can hear. Within most trailers there is use of diagetic, non-diagetic sound. Such as dialogue, voice overs, noises and songs. Within this trailer the first few seconds remain silent then we are introduced to just the sound of footsteps accompanied with footage of someone walking. This type of sound is diagetic as we know where it is coming from. By starting the trailer off quietly it almost follows the three part structure. We then start to hear an eerie low tone tune, which is non-diagetic, as the girl is hiding beneath the bed. By adding an eerie sound it portrays that something bad is about to happen, setting us up for the peak. As the girl is snatched form under the bed the non-diagetic sound changes from low and eerie to a deep rumbling sound accompanied with the girl screaming. By adding in this sound to this specific scene and the specific time of her being pulled from under the bed helps to emphasis the drama that is unfolding and making the moment more thrilling. At that point the soundtrack stops and there is a second of silence as the father is listening attentively, the scene then fades to black (transition). The next scene unfolds with the dialogue of the father shouting at a man to 'wake up', the dialogue starts miller seconds before the scenes is presented on the screen. By doing this it almost fits with the transition of fading to black. Shouting 'wake up' when its silent almost catches your attention as you want to know what is happening who is speaking, is it the girls abductor? by delaying the image of the father by miller seconds helps to convey this. There is further dialogue from the father in his tough toned serious voice, as he abruptly says the word 'focused' we hear a smash sound and again the transition changes to another scene. This use of soundtrack fits nicely with the changing of scene. After this we start to hear a quiet chiming sound in the background and can vaguely hear a women singing in a soft, slow but eerie voice. By having a slow song helps to up the fear and thrill factor as it does not quiet fit with the thrilling scenes, disorientating the audience. The singing dies out and we hear the sound of a piano key being pressed, the soundtrack is very quiet once again. We then hear sounds of gun shots, car crashes, and screams, these all fitting to the scene that is occurring. The dialogue throughout helps to explain the plot hence there being no use for a voice over. 'Sold her to who?'-sets the narrative, kidnapping. 'I will find you'-chase. I personally believe the best part of the soundtrack for this trailer is the use of screaming and electrifying sound at the very end. We hear the man screaming who was being interrogated and we can hear the sounds of electrocution. As this sounds goes on the title 'Taken' Flashes up in an electrical manner. The soundtrack again fits nicely to the transaction.



 SKY FALL

The next teaser trailer I will be analysing in terms of trailer conventions is the newly released James Bond film Skyfall.

Fast cutting:
As i previously mentioned fast cutting is used within most thriller trailers to add a sense of thrill. It is the most important part within Thriller trailers. During the first 30 seconds of the trailer it starts of rather slow as we are being introduce to the characters eg. James Bond. As i previously mentioned the most thrilling part occurs in the second part of the three part structure therefore this is where fast cutting takes part. Within the fast cutting there is jump of 14 different shots where each transaction fades to black. The fast cutting helps to pick up the pace and create a thrilling atmosphere. I have created an image of all the 14 shots. The three part structure rule can be broken sometimes and if done well can be very intriguing. At around 1 minute ten seconds it seems likely that the trailer is over as the soundtrack reaches an end and the title arises. However after this we are given once again another taste of the film and action, there is a quick few seconds of fast-cut action. These extra few shots add to the thrilling emotion. It also surprises the audience as we are not prepared for more action, this leaves us with the mind set of being unaware of whats next, you never know when its all over. Fast cutting helps to show the settings, characters and narrative in a very efficient successful and thrilling way.

Every shot there for a reason:
Due to teaser trailers being very short every shot must be in place for a reason. To either illustrate some key information, to familarise us with character traits, settings and the narrative. Above in the collage of jump shots i created we can see that every shot does something important. Usually within trailers we are shown establishing shots:

 

 

Key characters:









And narrative shots:














A range of camera styles:

 There are multiple camera styles used to make the trailer more interesting instead of being one simple camera style. We have long shots, close ups point of views, high shots, shot-reverse-shots and so on.

A focus on key character traits and dramatic high points:

Within the trailer although most people are familiar with James Bond as a character we are still shown scenes highlighting his key character traits. It is clear he is a very advanced and knowledgeable agent. In his words and calm mannerism we learn that he can keep a cool head and is not easily phased. We also learn that he is a ladies man. In the

screen shot to the right we can see the lady shaving him in a seductive manner indicating it is not hard for him to get the ladies. We can see through the scenes shown that he is capable of using guns and machinery. We can see in this screenshot from his face that he is a very strong and capable character. Also notice the attire. Suit and tie whilst firing a gun? The iconic suit shows that he is a man of importance but also it shows that his 'work' as an agent comes very easy to him

 Obviously there is a focus on very dramatic high points throughout the whole trailer. We see scenes of train crashes, gun shots, free falling, helicopters, explosions and so on.

 Break with continuity:

Again as i do not want to sound repetitive i shall explain continuity in one word; continuous.  

Trailers are not continuous as they aim to show the narrative in a very short amount of time but also to include key scenes without giving the finale away. In this trailer we see shots go from explosions to Bond running, to trains crashing and so on. Trailers are not continuous as not to give away the whole narrative

 

 Heavy emphasis on close ups:

 Close ups are used to portray emotion and sometimes key characteristics. There is usually heavy emphasis on closes ups however not many are used within this trailer. The most interesting one that is used that does not just show the facial expression of Bond but conveys a deeper meaning is this one below. It is not an extremer close up but it is a close up. We can see that the character is
Bond however there is the use of the chiaroscuro effect. Chiaroscuro means a contrast of shadow and light caused by light falling unevenly. It is used within the media often. This shot is very eerie and almost shows Bond peering in on something. The uneven light and shadowing adds a thrilling feel to the scene.




 Special effects:

Special effects are used largely within any media production but it is very easy to see that special effects are used excessively more in action'thriller movies. Within this trailer we are presented with trains crashing through walls, gun shots, explosions etc. Special effects are added in after the scene has been shot and help to add realism to the movie. For example the gun shot would have been added in after. Below are some thrilling screen shots taken from this trailer where special effects would have clearly been used.

The blast would have been edited in.

This scene would have been very carefully planned and executed as well as edited.

 Notice the very obscure explosion towards the back, this would too have been edited and enhanced. Other special effects would include colour enhancing and grading which are used within all trailers/films. Colour grading helps to set a tone/mood. The coulor scheme is rather dull foe this trailer and consists of blues and greys.

Captions:

There are no captions in the trailer as the narrative and plot is explained through not only the shots shown but the dialogue used. Making the absence of captions acceptable.

Release date:

 As previously mentioned release dates on teaser trailers tend to not be specific. At the end of the trailer in the same recognisable text we are presented with only the month of 'November'. This is due to the release date not being finalised and to, of course, tease the audience.

 Soundtrack:

 Again the soundtrack includes dialogue, diagetic and non diagetic sound. The trailer starts with the sound of a string instrument. String instruments often can create suspenseful and eerie sounds, this is perfect for the film that the trailer is showing. We then hear dialogue from a character whom we can not see, a vice-over. The voice is very rough and stern in its word it speaks. We hear the word 'country- accompanied by 'England'. The shot then fades to black and we are presented with a new shot. The string instrument slowly starts to increase in pace. We then hear more dialogue; 'gun..shot' 'agent...murder..employment'. This dialogue helps to convey the story, its clearly a thrilling film which involves agents therefore missions and action, and danger judging on the words 'murder' and 'gun'. This sound is very important. The string music has been slowly building in intensity throughout these shots in the background of the dialogue. The dialogue stops for a second and the string instrument reaches its peak of intensity. We then hear the title of the film being said on its own and sharply, 'Skyfall' followed by the answer 'Done'. From this dialogue we can gather that the character has accepted some form of mission or task so must be an agent. By having the string music stop before the answer creates suspense. There is a few seconds of silence then suddenly we hear an incidental sound 'Duh-duh', Kind of like a heart beat. This sound is repeated 14 times as the scenes jump to 14 different shots. On the 3rd 'duh-duh' the noise is accompanied with the sound of two gun shots. The gun shots fit nicely with the sound and add a more thrilling feel to the trailer as well as sticking to the continuous soundtrack. This happens again of the 8th different shot however instead of being accompanied with a gun shot a chiming sound occurs twice as does the beat. This serving the same purpose as the previous. The screen then goes black and the title appears. This tricks us into thinking its the end of the trailer however we are then introduced to some more dialogue 'Some men are coming to kill us..we'll kill them first'. This dialogue again helps to explain the narrative and add a thrilling sense. In the background a low tone non diagetic sound occurs, as Bond says the second line we see and hear the sounds of guns being loaded, loud quick pace music is played which is accompanied by many action packed jump cut shots. The music is purposely chosen to heighten the action occurring and add suspense. The shots then stop as does the musics pace and another title appears '007'.

  Inception

The final trailer i have chose to analyse based on typical conventions is the teaser trailer Inception.

Fast cutting:

As i have mentioned, fast cutting is used to set the narrative and add suspense. Below are a few screen shots of the scenes that feature during the fast cut moments. The scenes below show the setting, characters and a thrilling part of the plot. Usually the fast cutting in a trailer occur during the second part of the three part structure

Every shot there for a reason:

In teaser trailers a lot is needed to be shown to sell the film, show the narrative and characters in a relatively short amount on time due to it being a 'teaser trailer'. This trailer is a minute long but taking away the time for captions and titles its only really 30 seconds of film time. Every shot in the trailer can be accounted for. The first shot of the spinning top is to create confusion and to also illustrate time in another way instead of using a clock. The next shot is a crane shot of a city. This shot helps to establish the setting. The next shot is a close up to help us familiarise with thethe character. We then witness the key character being dragged away, this shot shows action and thrilling notions. Why is he being dragged away? what's going on?. The shot after is of the cup with the water at a strange un natural angle. This shot adds again a hint of confusion creating a tense atmosphere. After this we witness a fight scene. This shot helps to highlight action and thrilling moments. The fight scene is very odd and disorientating, this again making the audience question the film. After this we witness a scene of Dicaprio rising from a bath of water fully clothed. This scene again is highly confusing and intriguing. this is followed by a shot of a clock. The clock indicating that clearly time is of importance for Leonardo. Every shot clearly has his purpose.

Range of camera styles:

 This trailer does not use multiple camera styles however when it does they are used very effectively. The camera style of the fight scene is very successful! It is filmed at a canted angle and helps to add a thrilling suspense and tense feel to the trailer. The scene is very effective as the audience is disorientated. It is a great way to add an edgy feel to an action packed moment. Below are some screen shots of this scene.

A focus on key character traits and daramtaic high points:

Within this particular trailer not much is given away. All we learn is that Dicaprio faces some form of journey with some form of sci-fi twist. We as an audience are not shown many characters. The only notable one is clearly the main character Dicaprio. The dramatic points that we are shown are of the fight pictured above. There is a rather large amount of time contributed to showing this fight. Its not done in a fast-cut motion as the shot is very peculiar and so more time is given to the audience to take it all in. In between this shot we experience Dicaprio waking up in a bath full of water fully clothed. He rises from under neath the water spitting it everywhere but in a slow motion. This is a dramatic point as it is very odd and out of the ordinary. Also the shot of water and spinning top may not be obviously high points however i feel that they add that little bit extra suspense. Without them the trailer would not be as effective. These two shots are focused on quiet largely. This trailer is probably not the best to use when analysing as there is not much to it however i found that the dramatic high points were very strange and odd which made them intriguing.

Heavy emphasis on close ups:

 There is heavy emphasis on close ups in trailers to help illustrate that the shot is very important and/or to help the audience familiarise with key characters.

These two shots are very important. They make the audience question their purpose and the film itself. The tilted water in the class also adds confusion. Why is the water moving itself? We as an audience begin to question our understanding of the film. They are very effective close ups.This shot of Leonardo helps us to establish the main character. It also allows us to learn from his facial expression that he is a very serious man. From this we can draw a conclusion of his character being of high importance.



Special effects:
In this trailer there is no use of explosions or shoot outs however special effects have clearly been used when creating the water at a slanted angle in the glass and when we witness the fight scene.The fight scene is shot at an odd angle where the characters look like they are flying through the air. Almost like a sci-fi affect. This shot has clearly been created by the use of cameras but also by special effects.

Notice how Dicaprio is running at a very unusual angle.

Captions:

In this teaser trailer there is use of captions to help tell the story. They are used to explain the narrative due to there being no voice over. For example the screen shots below help to illustrate the story:

 These two captions are very foreboding. 'Your mind is the scene of the crime' may not make much sense but it fits with the trailer as we see Leonardo Dicaprio dreaming of situations, 'the scene of the crime'. It also fits with the very confusing but clever plot. I will not give it away as it is a good film to watch. The titles help to shed some light on the narrative.

There are also captions of starring actors as well as captions of previous work by the producers. This is donteto give out more information of whom the films by and who the characters are. Also it allows us as the audience to think of the past works of these famous people and come to a decision as to whether or not we would like this film being advertised.

Release date:

Release dates on teaser trailers tend to not be exactly accurate. We are either told the year month or season. This teaser trailer simply shows us that the film will be screening in the Summer of 2010. Usually the reason for not having an exact date is due to the film either being un finished or still undecided.

 Soundtrack:

 The soundtrack starts off sounding like ambiance. We can also hear a diegetic sound of something spinning. This sound fits with the clip of the spinning top. After this a low rumble is introduced which slowly climbs louder. On top of this non diegetic sound we hear a 'Bang' like noise as a shot of the city appears on screen. The low rumble changes in a more high pitched tone and begins to increase in intensity. As the shots change we hear again the 'bang' sound however it is not in place on all shot changes. It is not continuous. The high pitched sound continues to climb and we can hear a beat in the background almost of a heart beat. At the end of the trailer we witness the 'bang' sounds again as the titles arise and again as the date is shown. The soundtrack is very eerie and thrilling and has a number of peaks that all reach at the end. There is no use of dialogue throughout the whole trailer as not to give too much away and create the eerie feel. Instead of dialogue captions are used.

Dark knight:



  I have included this teaser trailer for "Dark Knight" out of interest as to how it goes against the typical trailer conventions but is quiet possibly one of the best and most intriguing teasers i have witnessed.

There is no use of fast cutting, no use of different shots from the movie, no range of camera and visual styles, no focus on dramatic high points and key character traits, no break with continuity, no close ups or captions however it still has a profound effect on the audience. This is because we have no visual aids or distractions and so therefore have no choice but to listen carefully to the voice over.

 Visuals/CGI:
However there is use of CGI, The whole trailer consists of flashes of blue light on a black background every so often. The blue light is very bright and stands out enormously on the background. The flashes could indicate a glimmer of hope in the dark, creating a thrilling sense. This flashing occurs up until about 32 seconds, half of the trailer. The whole time the audience remains unaware as to what movie is being advertised and whom the voice over is talking about. At around 32 seconds we are vaguely shown the outline of the batman logo, the audience are finally made aware of what is being advertised.  By creating a long build up before we are given a clue as to what film is being advertised helps to grip the audiences attention and make them question the trailer, creating a form of interest regardless as to whether or not they like 'Batman'.

  After this shot the logo becomes clearer and then slowly starts to break away, almost deteriorating. This happens just as the voice over says 'some men just want to watch the world burn'. By putting this sentence with this effect it almost shows the logo burning away and makes the trailer very smooth and adds more interest. The light shining through at the back makes the logo stand out more visually and seem more powerful. The logo is used in place of the character batman himself and is very effective as everyone knows who the character is without an actual image. The way the logo stands out brightly also indiactes the character, Batman, is very powerful.

  Towards the end, before we are presented with the title and the release date, just as the last piece of the logo blows up we witness a quick flash of the character the 'Joker'. This creates a sense of excitement and suspense. It flashes on to the screen ever so quickly and then it is gone, almost like it was never there. This quick flash of the image helps to indicate another key character rather than just batman and is very exciting in the way it is done as nobody expects it to happen.

  
  After this we are presented with the title 'The Dark Knight' and the release date then the trailer ends. It only gives away a brief piece of information of the film visually. The narrative is aided through the roughly toned voice over.

Soundtrack:

 The soundtrack used is of a low rumble and begins to introduce sounds of a metal drum being hit rhythmically. It seems to occur after a piece of speech has reached its end, the drum seems to be hit around three times. This pattern helps to create a pace for the film and it slowly increases.

 Conclusion:
I can not express how great of a teaser trailer this one is. It goes against all the typical conventions of a trailer let alone a thriller and shows that you can go against the norm. It is just as thrilling as all the other trailers i have analysed. It is so simple yet so fantastic, i believe this to be one of the best teasers ever to be released.